The Uptown Community advertisement features a very melancholy black lab who appears to be crying with the words â€œDiamond thinks her name is 'Stupid'" written in bold white font. It also displays text discussing that people are eager to help abused animals in distress, but not children.
The ad certainly does evoke a lot of emotion from the viewer.
Implications - Playing with emotions is definitely a proven way to get people to listen to your message. By appealing to consumers' more sentimental sides, companies can create a sense of attachment that is strong and memorable. Whether it's a product, service or simply an awareness campaign, people will react if they feel that they are connected.