99%IS- introduces its new UPSIDE DOWN ATT1%TUDE SHOELACES as the latest unique lacing system. The brand is often recognized for its punk informed looks and the latest eclectic option does not disappoint. The inspiration stems from South Korean designer Bajowoo and his own personal style.
He creates the option to secure footwear from the bottom up, exploring rebellious design. He talks about the inspiration, explaining that he would tie his shoelaces from the bottom when he was a child, exuding a playful and rebellious spirit from a young age. The color options include white, red, and black. The UPSIDE DOWN ATT1%TUDE SHOELACES also features reflective details informed by 3M materials, paired with logo-accented toggle stoppers, and a signature badge.
Image Credit: 99%IS-
What's Driving This Trend
- Eclectic Lacing Systems
- Designing new and fresh ways of lacing shoes can lead to the creation of unique brands and customization options.
- Rebellious Footwear Design
- Exploring unconventional ways of designing shoes that express a playful and edgy spirit can be attractive to consumers seeking individuality.
- Reflective Materials in Footwear
- Using 3M reflective materials in shoelaces or other parts of footwear can enhance safety and visibility for consumers in low light environments.
Who This Affects Most
- Footwear
- Footwear brands can take inspiration from the UPSIDE DOWN ATT1%TUDE SHOELACES to create their own unique lacing systems and attract consumers seeking novelty.
- Fashion Accessories
- Companies specialized in fashion accessories such as shoelaces, shoebuckles, or even cufflinks can capitalize on the trend of eccentric styles and customization.
- Safety Gear
- Brands specializing in safety gear such as work boots or athletic shoes can incorporate reflective materials in their designs to enhance safety awareness among customers.
