The Upper Class AW11 Collection Will Benefit the LoveArt& Organization
Meghan Young — April 9, 2011 — Fashion
References: upperclasslabel & lifelounge.au
It can be hard to lead the hipster lifestyle as, let's face it, hipsters are constantly being judged for being "too trendy," but maybe adding some luxury-inspired items such as those found in the Upper Class AW11 collection will change that -- or, at the very least, alleviate some of the backlash.
The Upper Class AW11 collection is a new fashion label hailing from the United States that has set the tone for hipster style and future designs. Yet it isn't all glory and glam: Although the warped Chanel logo can be seen here and there, the brand is inspired by various charities as well.
Founder Laura Mendrin is set to give a portion of her Upper Class AW11 collection profits to LoveArt&. Last season her chosen organization was A.Skate.
The Upper Class AW11 collection is a new fashion label hailing from the United States that has set the tone for hipster style and future designs. Yet it isn't all glory and glam: Although the warped Chanel logo can be seen here and there, the brand is inspired by various charities as well.
Founder Laura Mendrin is set to give a portion of her Upper Class AW11 collection profits to LoveArt&. Last season her chosen organization was A.Skate.
Trend Themes
1. Luxury-inspired Hipster Fashion - Opportunity for fashion companies to provide high-end, luxury products to the typically anti-establishment hipster market.
2. Fashion with a Cause - Creating an opportunity for clothing brands to partner with organizations and donate a portion of profits to charitable causes.
3. Hipster-inspired Future Designs - Opportunity for fashion designers to incorporate the current hipster style into future and innovative designs.
Industry Implications
1. Fashion - There is opportunity for innovative fashion companies to create collections that combine high-end, luxury fashion with anti-establishment hipster style.
2. Non-profits - Clothing brands have the opportunity to partner with non-profit organizations and donate proceeds of sales to a charitable cause.
3. Design - Designers need to pay attention to the latest fashion styles and movements, like the hipster culture, when creating new and future trends.
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