Upcycled Couture

The Baroque Creations of Ziad Ghanem

The urge to present designs with instant shock value is in Ziad Ghanem’s blood as proven by his latest line Maiden Britain, a collaboration with graphic artist Robert Boon. Some of Ghanem’s latest eco-aware concepts were featured at London Fashion Week.

100% of the materials used in Lebanese fashion designer Ziad Ghanem’s baroque creations are recycled fabrics. Several designer brands can be found within just one of his garments. Throughout his career he has maintained focus on environmental and ethical concerns which are revealed in his work.

Sustainable Fashion
Ziad Ghanem's focus on using recycled fabrics presents an opportunity for the fashion industry to adopt more sustainable practices.
Upcycling
Ghanem's use of several designer brands in one garment showcases the potential for upcycling to create unique and eco-friendly pieces.
Collaborative Design
The partnership between Ghanem and graphic artist Robert Boon highlights the potential for cross-disciplinary collaborations in the fashion industry.

Where This Applies

Fashion
Fashion industry professionals can look to Ghanem's sustainable and upcycling practices to create new revenue streams.
Textile Recycling
Ghanem's use of recycled fabrics in his designs highlights opportunities for growth in the textile recycling industry.
Graphic Design
The collaboration with graphic artist Robert Boon opens up potential for fashion and graphic design industries to partner on creative projects.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 97%
Freshness 8%