The 'Unseen Beauty' by Dina Johnsen takes viewers behind the scenes of the National Theatre in Belgrade, which was founded in 1868, and is one of the oldest stages in Serbia.
Ballet is a beautiful art form that many people admire; ballerinas spend countless years perfecting their craft, in order to be able to enter prestigious dance companies. Although their careers are short, they are fulfilling and rewarding.
Johnsen wanted to give viewers an inside look at what goes on during preparation, and to create a memoir for the dancers to keep for years to come. The Unseen Beauty was made especially for the National Theatre in Belgrade with only 2,000 copies available. These exclusive shots would be of huge interest to those who admire the art form; photos can only be purchased by contacting the photographer directly.
Key Themes Behind This Trend
- Ballerina Memoirs
- Opportunity for photographers to collaborate with ballet companies to create exclusive behind-the-scenes photo books for dancers and ballet enthusiasts
- Limited Edition Art
- Increasing demand for exclusive, limited edition photographs of ballet performances as collectible art pieces
- Direct-to-consumer Sales
- Photographers establishing direct sales channels to sell their exclusive ballet photography
Where This Applies
- Photography
- Photographers specializing in ballet photography and creating exclusive photo books for dancers and collectors
- Performing Arts
- Ballet companies collaborating with photographers to provide behind-the-scenes access and create additional revenue streams
- Art Collectibles
- Art collectors seeking limited edition ballet photography as valuable and unique collectible pieces
