adidas has unveiled a brand new unisex eyewear concept, announcing its performance-focused SP0057 lenses to its Spring/Sumer 2022 collection. The purpose of these frames is to help users stay attentive no matter the weather conditions or circumstances at hand.
The pair comes in two colors: black and purple; the black models offer two different lens colors, making this the perfect unisex choice. The wrap frame, along with the new and improved HDC lenses, are said to be insubstantial in weight, making physical activities more enjoyable and less taxing on wearers.
The glasses are fog-resistant and reduce oncoming glare delivering a picture-perfect view at any time of day. This model is flexible and adjustable; its simplistic nature makes it an excellent item for both children and adults.
Image Credit: adidas
What's Driving This Trend
- Unisex Performance Eyewear
- Opportunity for eyewear companies to create high-performing, gender-neutral frames that cater to a wider audience.
- Fog-resistant Technology
- Opportunity for tech companies to develop innovative, fog-resistant technology that provides clear vision in challenging conditions.
- Adjustable and Flexible Eyewear
- Opportunity for eyewear companies to create adjustable and flexible frames that can accommodate a variety of face shapes and sizes.
Who This Affects Most
- Eyewear
- Eyewear companies have an opportunity to create high-performance, unisex frames that cater to a wider audience.
- Tech
- Technology companies can develop innovative technology that reduces oncoming glare and provides clear vision in challenging weather conditions.
- Sports and Outdoor Equipment
- Manufacturers of sports and outdoor equipment can develop performance eyewear that provides clear vision and enhances the overall outdoor experience.
