'69 Worldwide' is a Los Angeles-based clothing company that carries cutting-edge unisex pieces. While many brands now offer unisex clothing, such collections are largely limited to basics such as T-shirts and hoodies. This brand takes the concept of gender-neutral clothing to the extreme with provocative designs that defy the gender binary.
69 Worldwide describes itself as a 'non-gender, non-demographic clothing line.' This means that the brand's clothing is meant to be worn by consumers of any gender or age. The brand blurs these boundaries with items such as denim boxers and oversized shirt dresses. While the unisex pieces are meant to be edgy and provocative, they are also meant to be worn for years to come.
Sold exclusively online or at the brand's appointment-only showroom, the company takes a unique approach to gender-neutral clothing.
What Makes This Trend Stand Out
- Extreme Unisex Clothing
- Opportunity for brands to push the boundaries of unisex fashion by creating provocative and gender-defying designs.
- Non-gender, Non-demographic Clothing
- Potential for brands to create inclusive and ageless clothing lines that can be worn by consumers of any gender or age.
- Appointment-only Showrooms
- Opportunity for brands to adopt a unique and exclusive retail experience by offering appointment-only showrooms for their customers.
Sectors Adopting This
- Fashion
- Fashion industry has the potential to incorporate extreme unisex clothing designs to challenge traditional gender norms and attract a wider customer base.
- E-commerce
- Opportunity for e-commerce platforms to promote and sell non-gender, non-demographic clothing lines, catering to a diverse range of consumers.
- Retail
- Retail industry can explore the concept of appointment-only showrooms to create exclusive shopping experiences and enhance customer engagement.
