The British company Uniform Wares offers luxury watches that are made in Switzerland and its new line of watches target a very specific demographic.
The company states that the new collection is inspired by "the urban woman with an eye for unstated elegance" and the watches reveal just that. Called the 'M35,' the watch is the brand's smallest one yet and is surrounded with gold with a pale pink interior. It has three available straps that completely transform the appearance of the watch, including a black leather, a tan cordovan and a gold link design.
This Uniform Wares watch face and the available straps it is accompanied by function as an understated but sophisticated alternative to other luxury watches on the market.
Key Themes Behind This Trend
- Female-oriented Luxury Watches
- Uniform Wares new line of watches is a reflection of an emerging trend of targeting women in the luxury watch industry and presents an opportunity for other luxury watch companies to create products specifically for women.
- Unstated Elegance
- The appeal of understated elegance in luxury watches present an opportunity for watch brands to create minimalistic, clean and functional designs that cater to a growing trend towards simplicity.
- Personalized Strap Options
- By providing a range of strap options with their watches, Uniform Wares has tapped into a trend of personalization in fashion, this is a great opportunity for other watch brands to explore customization options.
Where This Applies
- Luxury Watch Industry
- By creating a watch catered towards women, Uniform Wares has opened up opportunities for other luxury watch brands to create similar products and expand into a previously untargeted demographic.
- Fashion Industry
- The trend of providing personalized strap options with watches allows for the opportunity for fashion brands to experiment with customization options for other accessories.
- Swiss Watch Manufacturing Industry
- Uniform Wares taps into the excellence of Swiss watchmakers by producing its watches in Switzerland, presenting an opportunity for other watch brands to explore the benefits of Swiss manufacturing.
