The Underfull tablecloth by Kristine Bjaadal looks like an ordinary white table cover with a regular floral damask, but when you get it wet, a beautiful pattern emerges. Bjaadal wanted to turn everyday mishaps into positive experiences with the Underfull tablecloth.
Now, instead of panicking when red wine or other staining foods or drinks are spilt, you can relax. The Underfull tablecloth encourages messy eating as the pills reveal sentimental stories and colourful patterns.
Implications - Businesses are becoming more interested in creating products that serve dual purposes due to consumers' desire for products that are able to do more than one thing at once. Since buyers are looking for items that are both functional as well as entertaining, companies can respond to that want by creating commodities that customers need for everyday use but also want for entertainment value.