The Under The Influence SS12 Editorial is Modern and Timeless

The Under The Influence SS12 editorial coveys a valuable lesson to fashion lovers around the world. The title itself sums up these visual pearls of wisdom: 'Fashion Fades, Only Style Remains the Same.' Taking the 1960s era as an example, the photoshoot shows how specific styles can be reincarnated and carried throughout the years while fashion fads whither and die almost as soon as they are born.

Shot by Lancashire-born, London-based photographer Nik Hartley, the Under The Influence SS12 editorial stars models Milly Simmonds and Emma Wahlberg. The dark-haired beauties were styled by Margaret Crow. Captured in studio, the timeless ensembles have been given a seductive edge for a modern twist. The labels used include Givenchy, Mugler, Jil Sander and Max Mara. Teased hair by Philippe Tholimet and smokey eyes by Thomas De Kluyver complete the looks.