The Under Armour 'Street to Summit' Collection is one of the latest creations from the athletic fashion brand that will offer active consumers with an alternative line of garments that are ready for activity. Crafted using 100% recycled Polartec technical fleece, the garments are designed with temperature regulation in mind by allowing the wearer's body to breath without becoming too cold at the same time. The material also features a highly durable profile that is ready for just about any outdoor activity to keep athletes supported as they work out in cooler weather.
The Under Armour 'Street to Summit' Collection includes a range of garments for men and women that are priced from $45 to $120 and will be available globally starting September 13.
What's Driving This Trend
- Recycled Technical Fleece
- Opportunity to capitalize on the growing demand for sustainable and eco-friendly clothing materials by developing innovative recycled technical fleece garments.
- Temperature Regulation
- Innovative potential to create garments that combine breathability and warmth for optimal comfort in various outdoor activities.
- Athletic Fashion
- Potential for disruptive innovation in the athletic fashion industry by offering alternative and functional garments that cater to the needs of active consumers.
Who This Affects Most
- Fashion
- Fashion brands can explore the use of recycled technical fleece materials to create sustainable and functional garments.
- Outdoor Gear
- Opportunity for outdoor gear manufacturers to incorporate temperature regulating features into their products, enhancing performance and comfort for adventurers.
- Sportswear
- Sportswear brands can tap into the growing market of active consumers by developing stylish and functional athletic fashion collections using advanced materials and designs.
