Running on a trail with a regular pair of trainers isn't the ideal option, so the new Under Armour Horizon KTV sneakers are intended to be used in the natural environment. Designed to lightweight and for fast outdoor running, the sneakers have a one-piece upper that has been treated with TPU film that ensures protection along with breathability. A forefoot ESS plate and a toe bumper work to provide supported protection in order to prevent you from insuring injuries when running on your favorite trail.
The Under Armour Horizon KTV sneakers have a molded collar foam package, EVA midsole and a Michelin outsole that work together to create a comfortable experience that is inherently ready for running in natural environments.
Why This Trend Is Growing
- Technical Trail Running
- Opportunity for innovative sneakers designed specifically for trail running, offering protection and support.
- Lightweight Design
- Opportunity to create lightweight sneakers for fast outdoor running, ensuring breathability and comfort.
- Enhanced Injury Prevention
- Opportunity to develop sneakers with features like ESS plate and toe bumper for supported protection and injury prevention.
Industries Being Reshaped
- Sportswear
- Opportunity for sportswear companies to create specialized trail running sneakers for outdoor enthusiasts.
- Outdoor Gear
- Opportunity for outdoor gear companies to provide lightweight and durable sneakers for trail running.
- Athletic Footwear
- Opportunity for athletic footwear brands to design sneakers with enhanced injury prevention features for runners on natural terrains.
