Badass Army-Fatigued Apparel

Polka Dots and Leopard Print Meet Street Fashion with Undefeated

Street wear company Undefeated has unveiled its Fall/Winter collection and it is nothing short of bad-ass. This year's styles are a blend of street wear, sport and military designs that will keep the streets hot in the looming cool weather.

Undefeated has released a new variety of their classic tees, but have also included pieces more appropriate for the chillier temperatures: relaxed fit crewnecks, slim-fit varsity jackets, 5-pocket cargos, collared zip-ups and flashy headwear.

The major theme this year seems to be camo and its various varieties (tiger and leopard camo), which is a subtle ode to the 90s with a new-school flare. Match this gear up with some of Undefeated's classic logo fitted or snapback and you're ready to turn heads (and break necks).

Street Wear
Disruptive innovation opportunity: Explore eco-friendly and sustainable materials in street wear fashion.
Sport-inspired Designs
Disruptive innovation opportunity: Integrate smart textiles and wearable technology in sport-inspired apparel.
90s Revival
Disruptive innovation opportunity: Combine nostalgic 90s fashion with modern elements to create a unique retro-inspired style.

Where This Applies

Fashion
Disruptive innovation opportunity: Develop customizable clothing options using advanced 3D printing technology.
Textile Manufacturing
Disruptive innovation opportunity: Invest in research and development to create fabrics with improved performance and sustainability characteristics.
Accessory Design
Disruptive innovation opportunity: Incorporate augmented reality technology into accessories to enhance the user experience.
SCORE
3.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 64%
Activity 40%
Freshness 8%