undecoratedMAN, a Japanese menswear label that was founded by Yoshio Kubo, expanded on its range of highly contemporary offerings with its 2017 Spring/Summer collection.
To make its focus on simplicity especially clear, undecoratedMAN promoted its new collection with a lookbook that shows the apparel in single-toned ensembles. A male muse poses casually in these entirely white, beige and navy outfits in front of a simple white concrete wall. All of the clothing is completely void of patterns and any accents that don't aid in their functionality -- ensuring that the collection maintains an overtly minimalist look that speaks to consumers who value modern utilitarian styles.
Included in the collection are trousers, tees, bomber jackets, hoodies, long-sleeves, simplified polos and more.
What's Driving This Trend
- Minimalist Menswear
- A growing demand for simple, monochromatic designs in menswear presents an opportunity for disruptive innovation in traditional fashion design to offer more modern and utilitarian styles.
- Monochrome Looks
- UndecoratedMAN's emphasis on single-toned ensembles in its 2017 Spring/Summer collection indicates a trend towards monochrome looks in men's fashion.
- Functionality Over Aesthetics
- Consumers valuing functionality over aesthetics in their fashion choices represents a trend towards minimalist and utilitarian designs.
Who This Affects Most
- Fashion
- The minimalist designs showcased in undecoratedMAN's collection presents an opportunity for disruption in the men's fashion industry.
- Retail
- Retailers who offer minimalist and monochromatic designs could capitalize on this trend in men's fashion.
- Manufacturing
- Manufacturers who prioritize functionality in clothing design could benefit from the trend towards minimalist and utilitarian styles.
