Nancy Gabriela's 'Unconventional Beauty' editorial spotlights daring makeup looks by Margaret Snider. Models Julia Schaeffler and Abbey Salas front the image series that also features hair styling by Gwendolyn Labod. Some of the photoshoot's most memorable looks include smudged eyeshadow applications in a neon orange and hot pink palette along with netted props that are applied atop foundation.
The editorial's hair is also kept conceptual, ranging from messy to scarf-accented up-dos. While the fashion industry has embraced natural and understated beauty looks in the past few seasons, the re-emergence of theatrical hair and makeup is not only resonating with skilled makeup artists but also with everyday consumers who are more excited than ever to experiment with the season's unconventional beauty looks.
What's Driving This Trend
- Theatrical Hair and Makeup
- Disruptive innovation opportunity: Create bold and experimental hair and makeup products that cater to consumers' desire for unconventional beauty looks.
- Neon Eyeshadows
- Disruptive innovation opportunity: Develop a range of vivid and highly pigmented neon eyeshadows to meet the demand for daring makeup looks.
- Conceptual Beauty
- Disruptive innovation opportunity: Introduce out-of-the-box beauty concepts and campaigns that push the boundaries of traditional beauty standards.
Who This Affects Most
- Makeup Industry
- Disruptive innovation opportunity: Collaborate with professional makeup artists to develop exclusive collections inspired by theatrical and unconventional looks.
- Haircare Industry
- Disruptive innovation opportunity: Create innovative hair styling products and tools that allow individuals to easily achieve experimental and conceptual hairstyles.
- Fashion Industry
- Disruptive innovation opportunity: Design fashion collections that complement and enhance bold and unconventional beauty looks for a cohesive visual impact.
