When it comes to style over fashion, the key is often timelessness -- something that is displayed throughout the Unconditional Magazine Gemma Ward editorial. It embraces pared down looks perfect for just about any season. By adopting such simple yet impeccable style, people are able to concentrate on other things while knowing confidently that they look good.
Captured in studio against a white backdrop by photographer Alexandra Nataf, the Unconditional Magazine Gemma Ward editorial was styled by Ilona Hamer. She pulled everything from casual denim to long gowns for the photoshoot. Versatile and feminine, the looks are complemented with a slicked back 'do by hair stylist Owen Gould and a fresh face by makeup artist Laura Stiassni. All together, the editorial is one that can be referenced time and time again.
What Makes This Trend Stand Out
- Timeless Fashion
- There is an opportunity for disruptive innovation by incorporating classic, versatile pieces that can be worn season after season.
- Pared Down Style
- Streamlined and simple fashion can be just as impactful as bold and flashy styles, providing a alternative for those who seek a more understated look.
- White Studio Backdrops
- Using a white studio backdrop can allow for the fashion and models to truly stand out, creating a minimalist setting that enhances the clothing and accessories being showcased.
Sectors Adopting This
- Fashion Industry
- Designers and fashion brands could focus on creating simple, timeless pieces that can be mixed and matched to create multiple looks.
- Photography Industry
- Photographers and studios may consider using white backdrops to create minimalist settings that showcase the subject or product in a clean, clear way.
- Beauty Industry
- Makeup artists and hair stylists could develop consquences natural makeup and hair styles that enhance the natural beauty of the model without overpowering the look of the fashion outfit.
