London based company ANCHOR LABS recently launched the EVERCABLE, a nearly unbreakable phone charger made out of steel armor. This versatile product is ideal for consumers who are frustrated with frayed chargers that are unreliable.
ANCHOR LABS' first success began in 2017 with its ANCHOR Cable that raised over 400,000 USD on Kickstarter and IndieGoGo. Its newest cable, the EVERCABLE, is compatible with both Apple and Android phones. The durable charger can withstand scissors and is slightly expandable to compensate for any pulling. The brand plans to enter local retail stores internationally.
As more companies are making technology antiquated through planned obsolete, other companies, such as ANCHOR LABS, are targeting dissatisfied consumers with long-lasting, high-quality products.