Umbro and SWEET SKTBS Join to Spotlight Skate and Soccer
References: junkyard & highsnobiety
Umbro and SWEET SKTBS work in collaboration for the second time, designing a collection for the Spring/Summer 2019 season. The range is crafted to spotlight skaters and soccer players, as well as fans alike of both athletic activities. The capsule draws inspiration from soccer apparel, as well as casual wear in Britain during the 90s era -- this blends both sports and fan culture.
All of the pieces from the collaborative series are created to cater to skaters, ensuring that the fashion can be worn on the streets but still serve a functional purpose. The range features pieces such as lightweight soccer jerseys, striped, flannel, and gingham tracksuits, benchwarmer jackets with stripes, and more. The range is set to drop all across Europe and online at Junkyard beginning February 27th.
All of the pieces from the collaborative series are created to cater to skaters, ensuring that the fashion can be worn on the streets but still serve a functional purpose. The range features pieces such as lightweight soccer jerseys, striped, flannel, and gingham tracksuits, benchwarmer jackets with stripes, and more. The range is set to drop all across Europe and online at Junkyard beginning February 27th.
Trend Themes
1. Sports-inspired Streetwear - Opportunity for fashion brands to create apparel that caters to both sports and streetwear culture.
2. Skate and Soccer Fashion Fusion - Room for collaboration between skate and soccer brands to create apparel inspired by both activities.
3. 90s-inspired Fashion Revival - Chance for fashion brands to draw inspiration from 90s casual wear and incorporate it into modern collections.
Industry Implications
1. Fashion - Brands have potential to disrupt the fashion industry by catering to both sports and streetwear culture.
2. Sports - Opportunity for skate and soccer brands to collaborate and create apparel inspired by both activities.
3. Retail - Retailers can capitalize on the 90s fashion revival trend by offering collections inspired by the era.
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