These ultra-stylish lounge sets by Boys Lie are eye-catching and cozy. The brand describes its product range as "a celebration of all those who have been to hell and back." Rooted in boosting one's confidence, Boys Lie—which was founded by Tori Robinson and Leah O’Malley—pioneers a fresh and elevated lounging aesthetic.
The November 2022 lookbook features colorful designs with a Cupid motif. From sizable hoodies with a kneeling cupid holding a heart at the front and 'Perfect Match' written on the back to ombre-style fabric dye sets with embroidery of a blindfolded Cupid, there is no doubt that romance—either successful or unsuccessful—has been a key inspiration for Boys Lie's latest capsule of ultra-stylish lounge sets.
Image Credit: Boys Lie
Key Themes Behind This Trend
- Elevated Loungewear
- Opportunity to innovate elevated loungewear with eye-catching designs, graphics and confidence-boosting messages.
- Romantic-inspired Fashion
- Opportunity to innovate romantic-inspiried fashion with Cupid motifs and bold messaging.
- Cozy-chic Aesthetic
- Opportunity to innovate a cozy-chic aesthetic with stylish and comfortable lounge sets.
Where This Applies
- Fashion
- Boys Lie's latest collection of ultra-stylish lounge sets presents new opportunities for companies in the fashion industry to tap into the elevated loungewear trend with bold designs and messaging.
- Athleisure
- Boys Lie's ultra-stylish lounge sets present new opportunities for the athleisure industry to expand into the cozy-chic aesthetic with comfortable and stylish designs.
- Graphic Design
- Boys Lie's eye-catching lounge sets with bold graphics and messaging present new opportunities for graphic designers to innovate in the fashion industry with confidence-boosting designs for the elevated loungewear trend.
