With the release of the LG Ultra HD 4K television sets, the iconic electronics brand created a series of advertisements that showcase scenes from classic films redone with a pixelated design. The illustrations highlight that up until the LG Ultra HD 4K, audiences have been watching fuzzy images on regular television sets.
The LG Ultra HD 4K television set offers an entirely new cinematic experience, allowing audiences to watch their favorite shows, programs and films with sharper and more clear image quality. Brazilian ad agency Y&R created a series of ads to convey the sharpness of the image quality by creating posters that showcase scenes from The Shining, Forest Gump and E.T. as pixels. The ads cleverly poke fun at how televisions of the past have been hindering our sight and with the LG Ultra HD 4K we can finally see movies as they were meant to be seen.
Key Themes Behind This Trend
- Ultra HD 4K Television Sets
- The release of Ultra HD 4K television sets offers a new cinematic experience for audiences with sharper and clearer image quality.
- Pixelated Advertisements
- Pixelated advertisements showcase how televisions of the past have been hindering sight and how the Ultra HD 4K television sets can finally showcase films as they were meant to be seen.
- Revamped Classic Films
- Classic films can be redone with a pixelated design to highlight the Ultra HD 4K television’s clearness and offer a new viewing experience for audiences.
Where This Applies
- Electronics
- Electronics brands can create new television sets that offer viewers a new cinematic experience with sharper and clearer image quality.
- Advertising
- Ad agencies can use pixelated advertisements to demonstrate how new technologies can improve image quality and offer a new way of advertising.
- Entertainment
- The entertainment industry can revamp classic films with a pixelated design to showcase the Ultra HD 4K television’s clearness and offer a new viewing experience for audiences.
