INVINCIBLE unveils a look at adidas Consortium's Ultra Boost Mid Prototype in an attention-grabbing vibrant colorway. This sneaker model has surfaced previously in works with Ronnie Fieg, but this time, the uppers take on a volt and blue Primeknit construction. Additionally, the lace cage, toe box, and three-stripe branding are detailed with a blend of leather and suede for an elevated and luxurious aesthetic.
The bright sneakers also have a sock-like collar, heel tab, and tongue for a snug and comfortable fit. It is finished with the label's signature Ultra Boost midsole and a Continental rubber outsole. The adidas Consortium Ultra Boost Mid Prototype is now available for purchase for the price of $220 USD and is available online at INVINCIBLE and select retail locations.
What's Driving This Trend
- Vibrant Sock-like Sneakers
- Opportunities for disrupting the sneaker industry with colorful, comfortable, and high-quality sock-like sneakers.
- Luxurious Leather Detailing
- Opportunities for disrupting the fashion industry with premium leather detailing on sneakers and other products.
- Continual Innovation of Shoe Cushioning Technology
- Opportunities for disrupting the athletic shoe industry by continuously aiming to enhance comfort with new cushioning technology.
Who This Affects Most
- Footwear Industry
- Disruptive innovation opportunities in the footwear industry by focusing on colorful, comfortable, and high-quality sock-like sneakers.
- Fashion Industry
- Disruptive innovation opportunities in the fashion industry through the incorporation of premium leather detailing on various products.
- Athletic Industry
- Disruptive innovation opportunities in the athletic industry by constantly aiming to enhance the comfort of sneakers through the innovative development of cushioning technology.
