Rebellious Plaid Menswear

This Comme des Garcons x Supreme Collection Draws on UK Punk Subculture

In the wake of their successful Spring/Summer 2014 capsule collection, Comme des Garcons Shirt and Supreme are once again collaborating, this time creating a Fall/Winter collection inspired by UK punk culture.

The illustrious collaborators use classic military silhouettes and patterns to create thick, comfortable streetwear for the Fall/Winter 2015 collection. The UK punk influence shows itself in the line's heavy use of plaid -- including all-plaid pants in a range of colors -- looser fits and laid-back, working class style. The capsule collection is given a boost by Timberland, with the inclusion of a special three-way collaboration boot, available in both black and wheat colorways.

Streetwear labels are co-opting even the most niche of styles to create unique, authentic looks with a fashionable edge -- as evidenced by Comme des Garcons and Supreme using UK punk subculture to create this line of Fall/Winter clothing.

Authentic Streetwear
Co-opting niche subcultures like UK punk, streetwear labels are creating unique and fashionable clothing lines.
Plaid Fashion
The use of plaid, including all-plaid pants, is on the rise in the streetwear industry.
Collaboration Culture
Fashion brands are embracing collaboration opportunities to create innovative and sought-after collections.

Where This Applies

Streetwear
The streetwear industry has the potential to incorporate niche subcultures and create bold fashion statements.
Fashion
The mainstream fashion industry can learn from streetwear labels and explore the use of plaid and collaboration for disruptive designs.
Footwear
Collaboration opportunities like the Comme des Garcons x Supreme x Timberland boot highlight the potential for innovation in the footwear industry.
SCORE
5.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 71%
Freshness 8%

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