UGG and Telfar have announced a partnership that will be launching in 2021 as part of UGG's 'FEEL YOU' initiative, which parters with a global roster of artists and designers.
This partnership was announced alongside a playful video ad campaign, which follows Telfar as the designer explains what touch means to them personally. Telfar, wearing UGG's iconic boots, explains that "touch is a sense that makes you human. It makes you alive." As the ad continues, the designer is seen playfully trying on clothes from the collaboration, gleefully enjoying the smoothness of the suede or the softness of the fleece.
The teaser video celebrating the upcoming collection has been released, but details of the line are still unannounced.
Image Credit: Ugg, telfar