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 - Apr 27, 2007
References: ugallery & dailycandy
The goal of is, "to provide art enthusiasts access to affordable original artwork while offering young trained artists a platform to launch their careers." The site was founded by Alex Farkas, Greg Rosborough, and Stephen Tanenbaum. They met in business school where they discovered a common interest in art and joint forces to design a solution for the difficult transition from art school to the art business. Alex studied art in college and noticed how his classmates were having trouble starting their art careers and besides their talent, this probems pushed them to jobs in completely unrelated fields.

Now stands as a solid platform for art students. One of the outstanding features of the website is the interactive wall which hangs preselected paintings in personalized virtual spaces, allowing art buyers to find affordable originals while supporting collegiate artists.