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U-Turner Fashion

Where is the Truth Collection by Yasui

— March 15, 2008 — Luxury
After Japan fashion week cames to a close, one of the seven shows on the catwalk was from Hidenobu Yasui who is a so-called "U-turner". Yasui spend time in London learning fashion and returned for his first show in Japan. The collection is "Where is The Truth?" The fashions were crossing the line between skirts, dresses and suits.

“I don't use kimonos and other traditional Japanese fabric to
express tradition. Instead, I add my own Japanese interpretation of Western
clothing to create a new tradition,” said Yasui after the show.

Implications - Today's increasingly globalized world is one that sees more cultural crossovers than ever before, and as a result, fashion that heavily relies upon hybridized aesthetics may be something that forward-thinking fashion companies must be ready to embrace.
Trend Themes
1. Cultural Hybridity - The trend towards combining traditional elements of different cultures with contemporary styles will continue to develop in fashion.
2. Gender-fluid Design - The blurring of gender lines in fashion will become more prominent and presents opportunities for designers to create unique and innovative gender-fluid pieces.
3. Cross-cultural Collaboration - Collaborations between designers of different cultural backgrounds have the potential to produce unexpected and highly sought-after fashion lines.
Industry Implications
1. Fashion - Fashion companies must be ready to embrace hybridized aesthetics and explore cross-cultural collaborations to appeal to today's globalized market.
2. Retail - Retailers can capitalize on the growing demand for gender-fluid clothing lines by featuring and promoting these products prominently in-store and online.
3. Marketing - Marketing companies can take advantage of the popularity of cross-cultural fashion by highlighting the stories and influences behind products to reach wider and more diverse audiences.
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