Remastered Retro Sneakers

Oyster Holdings and adidas Collaborate on the Twinstrike AVD Sneaker

Woodie White unveils a look at the collaborative Twinstrike ADV sneakers by streetwear label Oyster Holdings and adidas. The collaborative footwear model elevates the retro piece with a plethora of upgraded elements. A highlighting component is the chunky branded tongue tab that extends well beyond the ankle area. The sneakers have an upper that is predominantly a clean white hue, rid of any contrasting hues.

There are some touches of grey through paneling details and on the pull tab located at the back of the piece. Additional tones are across the midsole in green, yellow, red and blue to balance out the absence of color above. The new and updated Twinstrike ADV sneakers will be available starting in September.

Retro Sneaker Revival
Opportunity for brands to collaborate and update retro sneaker styles, adding modern features and design elements.
Chunky Tongue Tab
Incorporating oversized branded tongue tabs on sneakers to create a bold visual statement.
Minimalist Color Palettes
Growing trend of monochromatic and minimalist color schemes in footwear design, emphasizing clean and sleek aesthetics.

Industries Being Reshaped

Streetwear
Streetwear brands can embrace the trend of remastering retro sneakers to appeal to fashion-conscious consumers.
Sportswear
Sportswear companies can explore collaboration opportunities with fashion labels to create updated versions of classic sneaker models.
Footwear
Footwear brands can incorporate chunky tongue tabs and minimalist color palettes into their designs to offer unique and stylish options to consumers.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 18%
Freshness 8%