Easily Gorgeous—a Canadian beauty and skincare brand that offers customers "the best selection of products at unbeatable prices"—boasts an affordable Turmeric Body Wash on MyHairToo | MySkinToo. The marketplace is dedicated to drawing consumer attention to beauty and hair products by BIPOC-owned small businesses.
Easily Gorgeous' Turmeric Body Wash works to "lighten darks spots and lightly hydrate." The inclusion of chamomile oil and aloe vera adds a soothing effect to the experience of the product. In addition to the key ingredient turmeric, which is known to provide glow and luster to the skin thanks to its antioxidant-rich and anti-inflammatory properties, the Turmeric Body Wash also includes neem oil, avocado oil, and nutmeg. Easily Gorgeous' offering is suitable for all skin types.
Image Credit: MyHairToo | MySkinToo
Key Themes Behind This Trend
- Turmeric-infused Skincare
- Opportunity for beauty brands to incorporate turmeric into skincare products for its natural anti-inflammatory and antioxidant properties.
- Bipoc-owned Online Marketplaces
- Opportunity for e-commerce websites to focus on showcasing products from BIPOC-owned small businesses, drawing attention to inclusivity and diversity in the beauty industry.
- Natural and Affordable Body Washes
- Opportunity for beauty brands to create budget-friendly body washes made with natural ingredients like turmeric, neem oil, and avocado oil as consumers increasingly prefer eco-friendly and cost-effective options.
Where This Applies
- Beauty and Skincare
- Opportunity for established and emerging beauty brands to capitalize on the trend of natural and affordable skincare with the inclusion of ingredients like turmeric, chamomile, and aloe vera.
- E-commerce and Online Marketplaces
- Opportunity for e-commerce websites to focus on promoting BIPOC-owned small businesses in the beauty and skincare industry, creating a platform for diverse and inclusive products for consumers.
- Organic and Eco-friendly Products
- Opportunity for brands to develop and market natural, eco-friendly, and budget-friendly body washes that cater to the growing consumer preference for sustainable and ethical products.
