After a successful pop-up over Thanksgiving, this Turkey restaurant will be open to the public in spring 2016 in an east London hipster neighborhood. Strut & Cluck will serve dishes that incorporate only one kind of poultry -- free range turkey. In addition to turkey-based meals, the dining establishment will also offer vegetarian items. Everything on the menu is inspired by Middle Eastern style home cooking according to the eatery's Twitter page.
The turkey restaurant marinates the meat for 24 hours in a special blend, then slow cooks it to give to enhance the tender, fall off the bone kind of texture. The locally sourced East Anglia birds are then finished off in a charcoal oven.
Key Themes Behind This Trend
- Turkey-only Eateries
- As consumers become increasingly interested in unique and specialized culinary experiences, opening turkey-only restaurants could prove to be a successful and disruptive innovation opportunity.
- Middle Eastern-inspired Cuisine
- Middle Eastern-inspired cuisine is becoming increasingly popular in Western countries, providing an opportunity for existing restaurants to introduce new dishes and flavors or for entrepreneurs to open new restaurants with this theme.
- Sustainable Sourcing
- As consumers become more conscious of sustainability and ethical sourcing practices, restaurants offering locally sourced and free-range meats will have a competitive advantage.
Where This Applies
- Food & Beverage
- Restaurants and food businesses can explore the opportunity of opening specialty restaurants or creating dishes inspired by Middle Eastern cuisine and using sustainable sourcing practices.
- Hospitality
- Hotels and other hospitality businesses can incorporate Middle Eastern-inspired cuisine into their menus or offer specialty dining experiences to attract customers.
- Agriculture
- Farmers and suppliers of local and free-range meats can market their products to restaurants and food businesses that prioritize sustainability and ethical sourcing practices.
