The Turbokolor FW10 lookbook is all kinds of disturbing. As though straight out of a horror film, the spread features a butcher motif in a seedy inn, which just begs to be called home by a serial killer.
Captured by photographer Pawel Fabjanski, the Turbokolor FW10 collection is entitled 'Delicatessen.' According to Life Lounge, the the Turbokolor FW10 line consists of "hand-drawn tee-shirts, cardigans, button-ups, hoodies, interestig twists on Letterman jackets, and chinos that are available in five different colors."
What's Driving This Trend
- Disturbing Fashion Lookbooks
- Fashion brands should consider using unsettling imagery to grab consumers' attention and create a memorable impression of their collections.
- Horror-inspired Fashion Collections
- Fashion brands can draw inspiration from horror films and incorporate eerie themes into their designs, offering a unique and edgy aesthetic appeal.
- Unconventional Campaign Photography
- Brands can use unusual and unexpected photography techniques and sets to create a buzzworthy campaign for their collections.
Who This Affects Most
- Fashion
- Fashion brands can use unconventional and unsettling imagery to create a unique and memorable impression of their collections and campaigns.
- Photography
- Photographers can experiment with unusual techniques and settings that could potentially draw attention and encourage a new wave of followers and customers.
- Marketing and Advertising
- Advertising firms can encourage brands to push creative boundaries and use innovative and disruptive marketing campaigns to attract attention and stay ahead of the competition.
