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Tummy Tub

 - Dec 19, 2007   Updated: Jun 9 2011
References: tummytub & core77
This unique baby bath was designed to make babies feel more comfortable by mimicking the environment inside a mother's womb.

I can see how the Tummy Tub would be easier on an adult's back, bu, it makes me feel claustrophobic and reminds me of baby Jessica (the child who fell into a well back in the 1980s).

I wonder if it's dishwasher-safe?

Implications - North American consumers view their children as investments and are willing to spend more disposable income on baby products than they do on personal items. Corporations looking to expand their product lines should consider expanding into the baby products industry as consumers are more willing to pay premium prices for those objects.