Jordan Brand introduces the new True Blue colorway palette to decorate its Jordan Legacy 312 Low sneaker model, which is a blend of hues that was previously seen adorning the Air Jordan 3 back in 2-16. This time around, the shoe starts off with white leather at the base foundation before it is detailed with soft gray overlaying on top by the forefoot section and the heel.
Blue is then applied for some tonal contrast at the lateral side of the shoe, where the Swoosh emblem is found, continuing at the midfoot strap, heel, and additional branding elements. The strap is also made with classic elephant prints at the base and has red NIKE text on the lining of the shoe.
Image Credit: Nike
What's Driving This Trend
- Leather-textured Hybrid Sneakers
- There is an opportunity for fashion brands to create more hybrid models that combine various textures and materials.
- True Blue Colorway Palette
- The use of a previously seen colorway palette on a new model opens up opportunities for brands to experiment and recycle old designs.
- Legacy 312 Low Sneaker Model
- The release of new models from iconic brands creates opportunities for innovation in sneaker design, materials, and technology.
Who This Affects Most
- Fashion and Apparel
- Incorporating new colorways and textures into existing designs presents an opportunity for fashion brands to offer unique and innovative products.
- Sportswear
- The release of new sneaker models by iconic sportswear brands presents an opportunity for innovation in sneaker design, materials, and technology.
- Retail
- The incorporation of new designs and materials in sneaker manufacturing presents opportunities for retailers to differentiate themselves from competitors and offer unique products.
