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Exposed Dark Roots

'True At First Sight' Vogue China Editorial by Ellen Von Unwerth

— June 17, 2010 — Fashion
Vogue contributing photographer Ellen Von Unwerth dazzled behind the lens for the ‘True At First Sight’ Vogue China editorial in the July 2010 issue featuring model Dree Hemingway.

Stylist Anne Christensen opted for ruffled flirty dresses, knee-high socks, classically-shaped footwear and patterned trench coats for the photo shoot. The hair took over the final photographs; Dree Hemingway’s dark roots were manicured to perfection to create a laid-back feel to the editorial.

Implications - Dree Hemingway proves her worth in this compelling shoot. She is alternatively sensual, seductive, playful, comic, and serious in these poses, dominating each one with the effortless swagger we've come to expect from her. Judging for the success of the 'True at First Sight' editorial, do not be surprised to see Ellen Von Unwerth and Hemingway teaming up in the future.
Trend Themes
1. Dark Rooted Hair Trend - Opportunity for salons to offer specialized hair care and coloring services to cater to the growing trend of dark rooted hairstyles.
2. Vintage Fashion Trend - Opportunity for retailers to offer vintage-inspired clothing to customers who desire the flirty and playful style showcased in the Vogue China editorial.
3. Model Collaboration Trend - Model and photographer collaborations present a unique opportunity for the creation of compelling and visually stunning editorial content.
Industry Implications
1. Beauty Industry - The demand for specialized hair care and coloring services to achieve the dark rooted hair trend creates a disruptive opportunity for growth in the beauty industry.
2. Retail Industry - The vintage fashion trend showcased in the Vogue China editorial presents a disruptive opportunity for growth in the retail industry as customers seek out unique, retro-inspired styles.
3. Fashion Industry - The model and photographer collaboration trend offers a disruptive opportunity for the fashion industry to create on-trend editorial content and showcase their products.
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