Designer Martin Sati collaborated with FedrigoniClub and Agorient to create the 'Tropicalia Wonder Vision' poster, which reacts to body heat. The black piece of paper will begin changing colors and shapes when it is introduced to warmth.
In order to reveal the image beneath the black surface, people are able to physically touch the poster and use the warmth of their hands to remove the black mask. Below the mask, there is a psychedelic portrait of a male face.
The Tropicalia Wonder Vision uses "thermographie dispositive" to react only with heightened body heat. This digitally created poster is an illusion that allows its audience to interact and participate in the experiential design. This creative project will only reveal the portion of the poster that is touched by the heat, which actually allows the poster holder to create shapes and prints before revealing the whole image.
What Makes This Trend Stand Out
- Thermographic Design
- Thermographic design is disrupting the traditional poster industry by creating interactive and experiential designs that react to body heat.
- Interactive Art
- Interactive art is a trend that allows viewers to actively participate and engage with the artwork, such as revealing hidden images through touch and warmth.
- Experiential Marketing
- Experiential marketing is being enhanced by the use of heat-sensing posters, providing unique and memorable experiences for consumers.
Sectors Adopting This
- Graphic Design
- The graphic design industry can tap into the trend of thermographic design to create visually captivating and interactive posters.
- Art and Entertainment
- The art and entertainment industry can leverage interactive art trends to engage and captivate audiences through immersive and participatory experiences.
- Marketing and Advertising
- Marketing and advertising professionals can incorporate experiential marketing techniques using heat-sensing posters to create memorable brand experiences and increase customer engagement.
