Fenty Beauty Created a Trophy Wife Collection for the Holidays
Katherine Pendrill — November 21, 2019 — Fashion
References: fentybeauty & bustle
This holiday season, you can get your glow on with Fenty Beauty's new Trophy Wife collection.
According to an Instagram post from Fenty Beauty, the brand has created three new limited-edition holiday items inspired by the brand's fan-favorite Killawatt Freestyle Highlighter. The new Trophy Wife collection includes the iconic highlighter, as well as a new Gloss Bomb shade, a lipstick, and a liquid eyeliner. Just as the name of the collection suggests, each item boasts a stunning golden hue that will give you that coveted holiday glow. Even better, all of the items in the new collection are full-sized and come in a patent leather makeup bag that you can continue using well into the new year.
Fenty Beauty's new Trophy Wife collection will be available online from the Fenty website and Sephora as of November 22.
Image Credit: Fenty Beauty.
According to an Instagram post from Fenty Beauty, the brand has created three new limited-edition holiday items inspired by the brand's fan-favorite Killawatt Freestyle Highlighter. The new Trophy Wife collection includes the iconic highlighter, as well as a new Gloss Bomb shade, a lipstick, and a liquid eyeliner. Just as the name of the collection suggests, each item boasts a stunning golden hue that will give you that coveted holiday glow. Even better, all of the items in the new collection are full-sized and come in a patent leather makeup bag that you can continue using well into the new year.
Fenty Beauty's new Trophy Wife collection will be available online from the Fenty website and Sephora as of November 22.
Image Credit: Fenty Beauty.
Trend Themes
1. Holiday Highlighter Collections - Creating limited-edition collections inspired by their fan-favorite highlighter to boost holiday sales.
2. Multi-product Collections - Offering full-sized makeup items in a collection with packaging that can be reused by the consumer, creating brand loyalty and sustainability.
3. Influencer Collaborations - Creating exclusive limited-edition collections with social media influencers who have loyal fan bases can generate buzz and increase sales.
Industry Implications
1. Beauty Industry - Developing new luxury make-up collections targeting the holiday season can generate more sales and profits.
2. E-commerce Industry - Partnering with well-known makeup brands for exclusive collections will drive traffic and sales to online shopping websites.
3. Social Media Industry - Collaborating with beauty influencers to create limited edition collections will give online audiences exclusive access to an under-the-radar brand offering, creating a sense of exclusivity and driving sales.
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