Patricia Graves' “Toast It” Add Some Satire to Brunch
Erin Kirkpatrick — January 24, 2012 — Art & Design
References: momastore.org & lolitas.se
Who said coasters can’t be funWith these new Trickery Toaster Coasters, coasters have been re-framed in a truly amusing way. 'Toast It,' cork coasters from the Museum of Modern Art (MoMa) look surprisingly like real pieces of delicious toast sans the margarine. Patricia Graves’ coasters are so believable as pieces of toast, that people won’t believe they are in fact coasters.
One can now enjoy a whimsical brunch and bask in the thought of fooling their guests. These toast-shaped cork coasters have a two-fold purpose. First, they will make your guests smile, while also protecting your prized cherry-stained table or maple wood coffee table. Lastly, Toast It coasters are packaged like a legit loaf of your favorite supermarket multi-grain bread, which adds to the illusion of the product.
Toast It coasters can also double as hot plates for your deliciously hot dishes. Now you can enjoy your toast without the carbs!
One can now enjoy a whimsical brunch and bask in the thought of fooling their guests. These toast-shaped cork coasters have a two-fold purpose. First, they will make your guests smile, while also protecting your prized cherry-stained table or maple wood coffee table. Lastly, Toast It coasters are packaged like a legit loaf of your favorite supermarket multi-grain bread, which adds to the illusion of the product.
Toast It coasters can also double as hot plates for your deliciously hot dishes. Now you can enjoy your toast without the carbs!
Trend Themes
1. Whimsical Home Decor - Disruptive innovation opportunity: Create a line of home decor items that combine functionality and amusement, similar to the Trickery Toaster Coasters.
2. Food-inspired Products - Disruptive innovation opportunity: Explore creating products that are inspired by food items but serve a different purpose, like the Toast It cork coasters that look like toast but function as a coaster and hot plate.
3. Creative Packaging Design - Disruptive innovation opportunity: Prioritize packaging design to enhance the consumer experience, like the Toast It coaster packaging that adds to the illusion of the product.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Integrate whimsy into home decor products, like the Trickery Toaster Coasters that are both functional and amusing.
2. Product Design - Disruptive innovation opportunity: Increase creativity in product design by utilizing unexpected inspirations, like food items that can be turned into useful products such as the Toast It cork coasters.
3. Packaging Design - Disruptive innovation opportunity: Enhance the consumer experience by going beyond basic packaging and incorporating creative designs that add to the product, like the Toast It coasters' packaging that looks like a loaf of bread.
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