Japanese fashion brand NICENESS prepares for the Spring/Summer 2022 season with its latest collection dubbed 'Tribe Circle.' The brand draws inspiration from the concepts that surround movement, production, and inclusion for the warmer seasons to come.
The circle that is referenced is the symbolism and amalgam of places, things, and people that come together to create the elevated aesthetic that the brand has in mind. The pieces in the seasonal capsule include casual shirts, more relaxed suiting options, oversized pants, and shorts, as well as accessories that are designed for the purpose of traveling. Some of the standout designs in the range include the olive green boxy shirt with contrasting brown pockets and cinched in waist and the cream double-breasted blazer.
Image Credit: NICENESS
Why This Trend Is Growing
- Inclusive Fashion
- NICENESS draws inspiration from inclusion, creating pieces that cater to different body types and sizes, opening up the market to a larger audience.
- Sustainable Fashion
- NICENESS incorporates eco-friendly materials and production methods in their capsule collection, showing a commitment to sustainability and reducing their carbon footprint.
- Travel-inspired Fashion
- NICENESS designs pieces specifically for traveling, addressing the unique needs of adventurous consumers who seek comfortable yet stylish clothing for their journeys.
Industries Being Reshaped
- Fashion and Apparel
- New brands aspiring to capture a similar market can focus on creating inclusive and sustainable clothing, while also leaning into travel-inspired pieces that cater to the needs of adventure-seekers.
- Sustainable Materials
- The rise of sustainable fashion has opened up opportunities for the development of new eco-friendly materials, leading to the creation of new businesses and industries that cater to the demands of the fashion industry.
- Travel and Tourism
- The introduction of travel-inspired fashion pieces reflects the growing demand for travel experiences, presenting opportunities for the creation of new tourism and hospitality businesses that cater to this market.
