Jeremy Gutsche — December 13, 2006 — Pop Culture
References: nytimes & news.agendainc
We just finished interviewing our good friend Reinier Evers, founder of TrendWatching. As a result, it gives us great pleasure to reveal his brilliant quote in the NY Times, "Trends are the New Trend." The idea is that the proliferation of trend spotting is itself a trend. Cheers to that!
Implications - Reinier Evers explains that there are more people than ever who are stating that things are changing quite rapidly in today's society. He explains that these changes so many people are noticing are trends. Evers' company TrendWatching has identified over 60 big trends since 2002. Trends are an important part of society and will continue to be far into the future.
Implications - Reinier Evers explains that there are more people than ever who are stating that things are changing quite rapidly in today's society. He explains that these changes so many people are noticing are trends. Evers' company TrendWatching has identified over 60 big trends since 2002. Trends are an important part of society and will continue to be far into the future.
Trend Themes
1. Trend Proliferation - The trend of trend spotting and trend identification is growing, opening up opportunities for businesses that can offer unique perspective and analysis.
2. Societal Change - As people become more aware of changing trends, businesses need to be adaptable to change and focus on staying ahead of the curve.
3. Big Data Analysis - As trend identification becomes a more important part of business strategy, there is increasing need for data-based analysis that can help identify and track emerging trends.
Industry Implications
1. Market Research - Market research firms that specialize in identifying and tracking trends are poised for growth with the increasing importance of trend analysis.
2. Consulting - Consulting firms that can offer businesses unique perspectives and advice based on their trend analysis will be in increasing demand.
3. Data Analytics - Businesses that can offer sophisticated data analytics tools to track and identify trends will have a valuable opportunity to capture a growing market.
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