Fueled by modern formulas and informed by time-tested rituals, techniques and trusted ingredients, Pattern Beauty's Treatment Collection expands the brand's portfolio with a mask and a scalp serum. With the two signature formulas that make up the collection, the brand honors legacy and the relationship between family and hair.
The Scalp Serum is formulated to support protective styles, locs and curls with peppermint, lavender and rosemary, while the Treatment Mask defines coils, elongates curls and creates slip to gently tackle tangles. The products can be used together on wash day to add a layer of uncomplicated self-care. Naturally, the products work well with others from the brand, like the Heavy or Intensive Conditioners, and the newest additions are a call to "Honor Your Pattern."
What Makes This Trend Stand Out
- Neo-historic Hair Treatments
- Blending traditional hair care ingredients with modern formulas for high-quality hair treatment.
- Legacy-inspired Hair Products
- Creating hair treatments inspired by heritage and family traditions.
- Time-tested Hair Care Rituals
- Reviving hair care routines with proven, ancient techniques and ingredients.
Sectors Adopting This
- Personal Care
- Developing premium hair products that cater to consumers looking for personalized and natural care solutions.
- Beauty
- Designing innovative hair treatments that combine the benefits of traditional hair-care methods with modern science and ingredients.
- Heritage Brands
- Focusing on products and solutions that are inspired by age-old hair care traditions, bonding families and communities together through shared history and culture.
