Everyguyed’s Treachery of Style is a cleverly illustrated series inspired by Rene Magritte’s ‘The Treachery of Images.’
The series focuses on pieces that were iconic throughout history. From Mike Jordan’s kicks to Michael Jackson’s bedazzled glove, the pieces that made up the owner’s style were more than merely fads. These pieces are just as iconic as their owners.
The Treachery of Style was a collaboration between Everyguyed and Moxy Creative House’s Glenn Michael.
Implications - Iconic fashion pieces that were donned in important moments of history continue to live on past the death of the legacy themselves. By creating products that emulate or glorify them, the audiences will be evoked with the positive emotion that they experienced when they first saw or partook in that historic moment.
Why This Trend Is Growing
- Emulating Iconic Fashion
- Creating products that emulate iconic fashion pieces allows audiences to relive historic moments and evoke positive emotions.
- Glorifying Fashion Icons
- Developing products that glorify fashion icons provides an opportunity to capitalize on their enduring popularity and evoke nostalgia in consumers.
- Iconic Fashion Memorabilia
- Producing collectibles and memorabilia featuring iconic fashion pieces taps into consumer's desire to own a piece of history and connect with their favorite fashion icons.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can leverage the nostalgia and connection with iconic fashion pieces by offering products that emulate or glorify them.
- Memorabilia Market
- The market for fashion memorabilia presents a lucrative business opportunity for companies that produce collectibles featuring iconic fashion pieces.
- Consumer Goods
- Consumer goods manufacturers can develop products that evoke positive emotions by leveraging the iconic fashion pieces that are ingrained in popular culture.
