PORTER and BEAMS Join Forces for the Translucent Ripstop Capsule
References: beams.co.jp & highsnobiety
Retail label PORTER works in collaboration with streetwear imprint BEAMS on the new Translucent Ripstop collection that recently launched for pre-orders. The capsule features a selection of accessories including wallets and a variety of bag designs.
The main component of the capsule highlights the construction, made up of translucent Cordura ripstop nylon materials -- the capsule features designs including a helmet bag, daypack, two wallet designs, an ID neck holder, and squash. The color palette features black and gold or navy blue and white. All of the accessories boast co-branding accents in the form of a patch along with correlating hardware in either black or navy blue. The official drop is set for April this year, with pre-orders being accepted now online.
The main component of the capsule highlights the construction, made up of translucent Cordura ripstop nylon materials -- the capsule features designs including a helmet bag, daypack, two wallet designs, an ID neck holder, and squash. The color palette features black and gold or navy blue and white. All of the accessories boast co-branding accents in the form of a patch along with correlating hardware in either black or navy blue. The official drop is set for April this year, with pre-orders being accepted now online.
Trend Themes
1. Translucent Cordura Ripstop Materials - Opportunity to develop innovative and durable products using translucent Cordura ripstop nylon materials.
2. Collaborative Capsule Collections - Opportunity to collaborate with other brands to create exclusive and limited edition capsule collections for pre-orders.
3. Co-branding Accents - Opportunity to incorporate co-branding accents, such as patches and hardware, to enhance the branding of accessories.
Industry Implications
1. Fashion Accessories - Opportunity for fashion accessory brands to explore the use of translucent Cordura ripstop materials in their product designs.
2. Streetwear - Opportunity for streetwear brands to collaborate on capsule collections that create buzz and demand.
3. E-commerce - Opportunity for online retailers to leverage pre-orders for exclusive collaborative collections and increase sales.
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