This startup helps you track competitors and their email marketing strategies. Founded by Gregg Blanchard, startup SendView provides you with email marketing-tracking addresses as a way to monitor your competitors' emailed newsletters.
SendView provides a way for you to produce private tracking addresses just for you that you can use when subscribing to your competitors' email lists. This means you won't have to provide your own email address. SendView addresses also analyzes the newsletters on their way to your inbox through an analytics dashboard.
This approach is designed to give you better insight into the email marketing schemes of competing companies. The new venture has yet to publicly launch, but interested parties can sign up to receive a tracking address for free.