The Toyoda Goes x Asics Gel-Sonoma 15-50 is Sustainably Crafted
Michael Hemsworth — January 27, 2023 — Fashion
References: asics & hiconsumption
The Toyoda Goes x Asics Gel-Sonoma 15-50 sneakers have been created by the Toyota Group member and the sportswear brand that make use of unexpected materials for a sport-ready footwear style.
The sneakers are constructed with recycled airbag fabric along with steering wheel leather scraps to give the footwear style a decidedly eco-focused silhouette. The shoes maintain a white and red aesthetic that's offset by a black outsole ready to offer impressive grip on a range of terrain.
The Toyoda Goes x Asics Gel-Sonoma 15-50 sneakers are available now on the Asics website where shoppers in Japan can pick them up for ¥16,500 (around $123). The sneakers identify how waste materials can be utilized to craft high-quality products in a cross-market manner.
Image Credit: Toyoda Gesei | Asics
The sneakers are constructed with recycled airbag fabric along with steering wheel leather scraps to give the footwear style a decidedly eco-focused silhouette. The shoes maintain a white and red aesthetic that's offset by a black outsole ready to offer impressive grip on a range of terrain.
The Toyoda Goes x Asics Gel-Sonoma 15-50 sneakers are available now on the Asics website where shoppers in Japan can pick them up for ¥16,500 (around $123). The sneakers identify how waste materials can be utilized to craft high-quality products in a cross-market manner.
Image Credit: Toyoda Gesei | Asics
Trend Themes
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Sustainable Fashion Design — Looking out for eco-friendly materials and sources will be an opportunity for fashion brands to blend fashion and function while promoting sustainability.
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Upcycling Materials — Upcycling materials like airbag fabrics and leather scraps can open up new markets of eco-friendly products for brands.
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Circular Economy Initiatives — Circular economy initiatives can help in sourcing waste materials efficiently and encourage collaboration among brands to create sustainable products.
Industry Implications
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Fashion and Apparel — The fashion and apparel industry can benefit from sustainable fashion design by reducing environmental impact and finding new potential sources to create high-quality products.
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Automotive Recycling — The automotive recycling industry can upcycle waste materials like airbag fabrics and leather scraps to create eco-friendly products for cross-market collaboration.
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Sportswear and Footwear — Sports brands and footwear manufacturers can adopt circular economy initiatives to encourage waste reduction and source eco-friendly materials for creating high-quality sportswear and footwear.
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