This adorable and moving toy commercial features young girls playing the strong female role models who inspire them.
Goldieblox has made a name for itself not only as a toy that encourage girls to develop enthusiasm and skills in STEM (Science, Technology, Engineering and Math), but also for its often hilarious, always powerful advertising. In its latest YouTube video, Goldieblox showcases the 'Fast-Forward Girls 2015,' its list of ten inspirational women who exhibit the values of confident feminism that Goldieblox also embodies. The list includes Judge Ruth Bader-Ginsburg, comedian Amy Schumer, actress Viola Davis and ballerina Misty Copeland.
By aligning themselves with a cause or objective, as Goldieblox does for feminism in this toy commercial, brands strongly define the target demographic they wish to attract. It's also a chance for a brand to show a social consciousness and a strong brand identity.