Famed fashion photographer Mario Testino recently shot Joan Smalls for this social media project dubbed the Towel Series. The Peruvian photographer combines his skill in editorial photoshoots with behind the scenes looks in this exclusive yet liberating Instagram series. Joan Smalls marks the 38th image, with her hair up in a towel turban and posing for her portrait in a fluffy white bathrobe.
The Towel Series began with Kate Moss and has grown to include Miranda Kerr and Kate Upton, as well as recent additions like Fei Fei Sun and Edie Campbell. Each model is dressed down like Joan Smalls and many of the pictures are in black and white, also like the Puerto Rican stunner.
What Makes This Trend Stand Out
- Social Media Photography
- The trend of photography with fashion models wearing bathrobes, like in the Towel Series by Mario Testino, corresponds to the ongoing trend of social media photography.
- Liberating Fashion Photography
- The Towel Series by Mario Testino targets the trend of liberated fashion photography, which values comfort and natural style aesthetic over the previous ideal of staged perfection.
- Behind the Scenes Fashion Shoots
- Mario Testino's Towel Series subvert the typically staged fashion editorials by featuring fashion models in bathrobes and hair towel turbans, providing a glimpse of behind the scenes fashion shoots.
Sectors Adopting This
- Fashion Photography
- The Towel Series by Mario Testino offers myriad opportunities for fashion photographers and brands to showcase their work in a natural and liberated fashion photography scene.
- Social Media Marketing
- Companies can take advantage of social media platforms like Instagram to market their products in a more authentic and liberating environment, similar to the way the Towel Series by Mario Testino portrays fashion models,
- Fashion Brands and Advertisers
- Fashion brands or advertisers can take inspiration from the Towel Series by Mario Testino to create fashion ads, which promote comfortable, natural style and behind the scenes fashion scene.
