The Toronto-based fashion brands, La Reyna and Tsaichedelic, recently joined forces with the launch of a new tie-dye collection in support of the Black Lives Matter movement. A portion of the proceeds from the bespoke, three-piece collection will be donated to the Loveland Foundation and Black Women in Motion, two organizations that are dedicated to supporting Black women and girls.
The new series includes three fashion-forward bodysuits in demure colorways including taupe, royal blue, and olive. The bodysuits feature a fully lined bust with adjustable closures and a thong bottom for a seamless outfit.
The new collection by both La Reyna and Tsaichedelic is now available to purchase on La Reyna's website for $158.00 CAD.
Image Credit: La Reyna
Why This Trend Is Growing
- Supportive Fashion Collaborations
- Opportunities for fashion brands to collaborate and produce supportive collections to contribute to social causes.
- Tie-dye Resurgence
- The reemergence of tie-dye as a trend in fashion provides opportunities for designers to incorporate it into their collections.
- Socially Conscious Shopping
- Consumer demand for brands that are making social contributions through their products is on the rise, creating a need for more socially conscious shopping options.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can use their platform and creativity to contribute to social causes and promote awareness through their collections.
- Non-profit Organizations
- Non-profit organizations can collaborate with fashion brands to create collections that support their cause and raise funds for their programs.
- E-commerce Industry
- E-commerce businesses can offer more socially conscious shopping options to meet the demand of consumers who want to make a positive social impact through their purchases.
