With a client list that features the likes of Calvin Klein, L'Oreal and Estee Lauder, it's obvious that fashion photographer Torkil Gudnason knows a thing or two about crafting creative imagery.
This selection of Torkil Gudnason photography features just a sample of the high fashion digital manipulation that keeps the big companies coming back for more. My favorite is the lady in the red dress hanging from the crane.
Implications - Advertisements saturate society through print and digital technologies causing consumers to become desensitized to traditional images. These customers now prefer shocking ads which have surreal content, making them memorable and buzzworthy. Companies that are striving to appeal to their desired demographic should embrace these qualities; advertisements can be digitally manipulated or exaggerated to make their brand more noticeable.