This week at Macy's Herald Square, celebrity Tori Spelling helped to launch the Q-Tip Vanity Pack. The Q-Tip Vanity Pack is a package of Q-Tips that comes in a pleasing package so that it can sit out on your counter.
Tori has appeared in three TV shows and is also a bestselling author and designer, but Q-Tips? I dunno. Somehow I keep thinking about Krusty the Clown as I write this. Hhmmm.
Implications - Either way, now you have an excuse to be forgetful and not worry about cleaning up your bathroom or bedroom in fear of guests thinking you're messy. These cute package designs can easily be mistaken as make-up or tissues!
What's Driving This Trend
- Celebrity-endorsed Toiletries
- Celebrity endorsement in toiletries offers the opportunity to create stylish packaging and use celebrity influence to sell everyday items.
- Attractive Packaging for Everyday Items
- Creating aesthetically pleasing packaging for everyday items creates the potential for increased consumer demand for the products.
- Merging Social/pop Culture with Toiletries
- Combining social or popular culture references with household items, such as toiletries, may create novel products that appeal to a wide consumer base.
Who This Affects Most
- Consumer Goods
- Companies in the consumer goods industry can utilize celebrity endorsements or stylish packaging to differentiate their products from competitors.
- Entertainment/fashion
- Industries such as entertainment and fashion can leverage their celebrity associations to explore new markets, such as toiletries.
- Marketing/advertising
- The marketing and advertising industry can use the popularity of particular celebrities to launch effective advertising campaigns and target specific consumer demographics.
