COMME des GARÇONS works in partnership with Nike on the new black tonal sneakers enclosed with velcro. Rei Kawakubo delivers the sneaker for the Fall/Winter 2019 season, highlighting a chunky sneaker silhouette entirely in black throughout the structure.
The outlandish design is true to Rei Kawakubo's aesthetics with the spotlight hitting the special chain link at the toe area of the sneaker. It doubles as branding details as well, as the chain translates "COMME des GARÇONS." The chain can be removed using clasps found at both the medial and the lateral regions of the sneaker. The shoes are constructed from premium leather materials in the same hue throughout the outsoles with mesh materials across the back heel.
Key Themes Behind This Trend
- Chunky Sneaker Silhouette
- Disruptive innovation opportunity: Create a line of chunky sneakers with unique and dramatic silhouettes.
- Black Tonal Sneakers
- Disruptive innovation opportunity: Develop a line of monochromatic sneakers with black as the dominant color.
- Velcro Enclosures
- Disruptive innovation opportunity: Design sneakers with velcro enclosures for a convenient and adjustable fit.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Explore new materials and designs to create innovative and stylish sneakers.
- Sports
- Disruptive innovation opportunity: Combine fashion-forward designs with sports functionality to create cutting-edge sneakers.
- Footwear
- Disruptive innovation opportunity: Incorporate technology and innovative features into footwear design to enhance comfort and performance.
