Malin + Goetz has grown its Tomato collection into a multi-format home and body lineup, featuring the brand’s signature vegetal tomato scent across candles, room sprays, hand soap and lotion. The Tomato assortment now ranges from an $18 hand lotion to a jumbo three-wick candle produced in collaboration with Carbone, and the standard 9-ounce Tomato candle is offered in clear and limited-edition green glass vessels. Sales for the Tomato collection rose 52% year over year, while the standard 9-ounce candle grew 136% year over year, reflecting strong consumer demand for the note.
The range was expanded gradually: the scent moved into room spray in 2024, hand soap and lotion in July, and a relaunched Carbone three-wick with a green vessel in August.
For consumers, the collection lets fans layer a single vegetal scent across home and body for a cohesive atmosphere and routine. Multi-format fragrance offerings satisfy the desire to match personal care and home scent, while collaborations and special vessels add collectible appeal and gifting options.
Image Credit: Malin + Goetz
What's Driving This Trend
- Vegetal Fragrance Expansion
- Savory botanical notes such as tomato are reshaping premium scent portfolios by creating distinctive alternatives to conventional floral, citrus and gourmand profiles.
- Scent Layering Routines
- Cross-category fragrance systems are turning home ambiance and personal care into unified rituals that deepen consumer attachment to a signature scent.
- Collectible Fragrance Formats
- Limited vessels, jumbo sizes and hospitality collaborations are adding scarcity and display value to everyday fragrance products.
Who This Affects Most
- Home Fragrance
- Candles, sprays and decorative scent formats are gaining new relevance as brands translate niche olfactive identities into repeatable household experiences.
- Personal Care
- Hand soaps and lotions are becoming strategic extensions for fragrance brands as consumers seek sensorial consistency across daily routines.
- Luxury Gifting
- Premium packaging and co-branded editions are positioning scent products as accessible collectibles with stronger seasonal and occasion-based appeal.
