Cosmetics campaigns can create quite a stir, and the Tom Ford AW11 lookbook proves that revealing facial features at close-range can be more compelling than cleavage.
The three intimate photographs for Tom Ford Beauty were captured by the talented Mert & Marcus. They star the stunning Lara Stone, who reveals nothing below her neck and shoulders, but her deep peepers afford the viewer of a very personal experience. On top of this, the model has been paired with a rugged male admirer, who quite naturally, cannot keep his hands off of her.
Trying to steal a kiss from the glamorous blonde bombshell, the groomed and suited man is no competition for the beautiful belle within the Tom Ford AW11 campaign. For even without the emerald green eyeshadow, the ruby red lipstick and the indigo liner, a makeup-less Lara is out of his league.
What's Driving This Trend
- Intimate Cosmetics Campaigns
- Opportunity for cosmetics brands to create campaigns that focus on revealing facial features at close-range, creating a sense of personal connection with the viewer.
- Minimalist Beauty
- Trend towards less-is-more in the beauty industry, focusing on highlighting natural features rather than heavy makeup.
- Gender-inclusive Beauty
- Opportunity for beauty brands to challenge traditional gender stereotypes by featuring diverse models and unconventional pairings in their campaigns.
Who This Affects Most
- Cosmetics
- Opportunity for cosmetics brands to re-think their campaign strategies to create more intimate and personal connections with their customers.
- Fashion
- Opportunity for fashion brands to collaborate with cosmetics brands to create visually stunning and intimate campaigns.
- Advertising
- Opportunity for advertising agencies to develop creative and compelling campaigns that break away from traditional beauty standards and norms.
